Bout Fitness

When Bout Fitness approached us, they were frustrated with their previous digital marketing agency. Despite spending thousands, they had only managed to generate a single lead, leaving them extremely frustrated.

Results at a glance

🚀  7.8x ROI

📈  24 gym sign ups

The Challenge

Increase gym members

Bout wanted to get more people into their doors for trials and to partake in their trials, challenge and ultimately become members.

Build Client Retention

They needed to not only attract new fitness clients and to ensure long-term membership retention.

Improve Sales Pipeline

Their manual, unstructured approach to lead management meant potential clients were falling through the cracks, with no reliable way to track or nurture prospects.

Our Solution

We completely overhauled Bout Fitness's digital marketing strategy, creating a comprehensive, end-to-end client acquisition funnel that took the stress off their team and delivered exceptional results.

We handled everything from creating the Meta ads, targeting potential gym members and driving ads to a landing page to convert. The pre-qualified leads would then be added to Bout’s pipeline with no manual work required.

Our Approach
  • Developed comprehensive digital marketing strategy
  • Created high-converting ad content
  • Built custom landing page optimised for lead capture
  • Integrated direct CRM lead management
  • Implemented precise audience targeting
  • Continuously optimised campaign performance

The Results

We completely transformed Bout Fitness's marketing approach, delivering over 50 leads and approximately 24 new member sign ups with just $850 in marketing spend. By handling the entire marketing funnel, we freed Bout Fitness to focus on running their business while dramatically improving their client acquisition strategy.

Key Highlights:
  • Transformed client acquisition process
  • Simplified marketing for busy fitness business
  • Delivered exceptional return on investment
  • End-to-end marketing solution
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